Geez, IDC predicts 5% online ad spend contraction for Q1 2009

All in all, we believe U.S. Internet advertising revenue could contract by as much as 5 percent in 1Q09

Link.  At this point, being able to forecast online ad spend has more to do with understanding consumer spending and the overall macroeconomy than internet media.  This may be less true for Q1 and more true as we progress into the year.

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