I love the Naver updates from Web 2.0 Asia:
Naver announced AdCast, a new display banner ad system that allows viewers to exert control over the banner ads they see on Naver’s front page.User can stop/replay flash ads, find advertiser info, or navigate through multiple banner ads when more than one ads are rolling on the same ad spot. Further, user can also copy a banner ad (for whatever reasons, such as great background music, etc) onto one’s blog. Says Naver: Good display ads can be deemed as good content – sometimes ads are so good that you’d probably want to keep them.
Do I think these are game changers? No, but at this point I’ll take any innovation in online advertising.