iPhone Ad Rates: cost-per-click ads bring in about 11 to 12 cents per click

  • AdMob says its cost-per-click ads bring in about 11 to 12 cents per click, or about a quarter of the 40-50 cents per click AdMob expected the market to settle at last July.
  • AdMob says its banner ads, sold on a CPM basis — or cost per 1,000 impressions — are bringing in a $12 to $14 average CPM, or about 40% of the $30 “minimum” CPM AdMob set last July. (Targeting can bring those rates up.)

via iPhone Ad Rates Way Below Expectations (AAPL).

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One thought on “iPhone Ad Rates: cost-per-click ads bring in about 11 to 12 cents per click

  1. …brings in 11 to 12 cents for whom?

    From what I’ve read, admob has a 40/60 price structure: 40 to admob, 60 to the ad promoter. How did you get this “quarter of the 40-50 cents per click,” and if the 11-12 cents is what’s kept by admob, how much does the ad promoter (ie the app developper with an admob account) end up getting?

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