ecpm blog

Online video: the actual number of individual consumers content owners are reaching via these devices is still very, very small

Posted by: ecpm blog on: June 17, 2009

that content still only reaches a few million customers, a number largely unchanged from this time last year. Such low adoption rates in the face of so much effort leads me to think that while the market of delivering content to the TV will grow, it is unlikely to do so at the rate that many in this industry would like to believe. In fact I don’t think we’ll see these devices having a combined impact in any measurable way for at least another 3-4 years.

via The Streaming Content Is There, Just Not Enough People Watching It — Yet.

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