It’s been a long time since I last heard Jordan Rohan’s name– he was one of the big analysts covering internet. Now he has his own fund and here’s him talking about ad network economics at OMMA Adnets:
Citing publicly available information, Rohan observed that “Burst.com has 47% margins on 116 million unique, ValueClick has 45% margins. Intermediaries receive about $0.45 cents every dollar — you’re paying them almost half of your spend.”
via MediaPost Publications The Truth about Ad Nets: Profit Margins of 45% To 60% 07/29/2009.
