The biggest thing for Yahoo is increasing the number of pages people consume and slapping as many display ads as possible across those pages. “My fortunes are tied to my pages,” Ms. Bartz said.
When it comes to those pages, Yahoo seems to be in a state of confusion. Its Sports section, for example, has reporters producing top-notch original material ranging from scoopy news items and blogs to long-form analysis pieces. The other parts of Yahoo tend to rely far more heavily on stories and other content from outside organizations.
Yahoo CEO: ‘We Have Never Been a Search Company’ – Bits Blog – NYTimes.com.
