TV Networks Sold Less Ads In Advance, Hoping An Economic Recovery Drives Up Prices Later

U.S. broadcast television networks purposely have sold less advertising in advance of the new TV season than they usually do, wagering that an economic recovery will drive up ad prices over the coming year.

via TV Networks Hold Back On Advance Sales of Ads – WSJ.com.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 102 other followers