As Ad Firms Get Squeezed, We’ll See More Aggressive Forms Of Monetization

I’ve said that as startups get squeezed, they’ll resort to aggressive marketing before they start going out of business en masse.

From this week:

A group of top-tier publishers, including The Wall Street Journal and Reuters, has signed up to test a new initiative that plops commercials in front of users as they arrive at Web sites…

The move to get more interruptive follows on the heels of the Online Publishers Association rolling out big new ad units that will take up large chunks of on-screen real estate. What’s more, publishers have taken to other interruptive ad tactics, like units that autoplay video with sound and, of course, pre-roll spots before video content.

via Web Ads Get More Intrusive.