These changes are meaningful to me because I was there at the beginning (and for a long while after) when it was “Google’s way or the highway”. Their failure with DMarc is the most illustrative example of how their hubris worked against them and their quantitative approach. If Google didn’t start acting like a traditional media company after that debacle, I’d be very alarmed and worried for their shareholders. Instead, I’m just worried for every traditional media company.
Internet giant altered its sales structure to work more closely with ad agencies and react more quickly to trends by organizing sales staff exclusively by industry, like automotive and technology
The new approach is a turnabout for Google, which for years argued that advertising should be designed and priced based on strict benchmarks such as how many times an ad was viewed, rather than its emotional appeal.
Google Is Acting Like A Traditional Media Company – John Battelle’s Searchblog.
