I’ve always said that big web properties were in the best positions to create and run ad networks. Digg doesn’t have the best quality of traffic but they can own their entire category/profile of traffic by anchoring the ad network with their inventory and then using their scale to create a natural advantage.
News sharing site Digg is taking a step toward creating an ad network that will include outside websites, Adweek reports. It’s a next step up from the cost-per-click program Digg instituted this summer, when the site interspersed ads among the streams of story posts.
via Digg Looks To Expand CPC Program Into Its Own Ad Net | paidContent.
