Earnings: New Subscribers Boost Netflix’s Profits By 48 Percent | paidContent.
Paid content does a nice job of breaking down the EPS, earnings, and revenues.
Here’s some more data pulled from their filings on subscriber acquisition costs:
| As of / Three Months Ended | ||||||||||||
| September 30, 2009 |
June 30, 2009 |
September 30, 2008 |
||||||||||
|
Churn |
4.4 | % | 4.5 | % | 4.2 | % | ||||||
|
Subscriber acquisition cost |
$ | 26.86 | $ | 23.88 | $ | 32.21 |
Subscriber acquisition cost is defined as the total marketing expense, which includes stock-based compensation for marketing personnel, on the Company’s Consolidated Statements of Operations divided by total gross subscriber additions during the quarter.
