via What Demand-Side Platforms Can Mean for a Media Plan – ClickZ.
So what does a demand-side platform do, exactly? They typically offer the following common features:
- A single system that connects to multiple ad exchanges and other media suppliers, accessed by a single user interface.
- Campaign management tools to manually target or automatically optimize campaigns.
- Automated bid management capabilities, often including real-time bidding.
- Advanced analysis and “decisioning” about the value and desirability of ad impression opportunities.
- Ability to capture and manage brand data and third-party data to improve targeting.
- Control of budgets and campaign rates — across all media sources.
- Fully integrated reporting of campaign performance across multiple media suppliers.
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Hi,
Here is an article published on MediaPost on what DSPs should do:
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124099
Do you agree?
Maria
Short answer: yes!
Good post, thanks for sharing.
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Where can i find a good DSP? thanks