This is old news but the new news is that they’ve raised a Series C. It’s obvious why they’re moving away from powering product recommendations. These features are helpful in big ecommerce sites that are often not willing to share their data, which they see as a huge competitive advantage. As for the long tail of ecommerce sites, they just don’t have the depth to have any use for it.
However, in ad optimization, every firm regardless of size sees the value of better optimization. Plus, even small firms can benefit from it, which increases the addressable market significantly.
Aggregate Knowledge historically competed directly with Strands, Loomia, Directed Edge and others, but it has recently moved away from powering product recommendations for e-commerce vendors to a more general technology proposition for the online display ad industry as a whole.
via Aggregate Knowledge Raises $9 Million For Online Ad Optimization Platform.
