Google’s First Task For Invite Media- Power Omnicom’s Trading Desk

Google says that just partnered with Omnicom, which will hand over hundreds of millions to buy display ads for it’s clients.

via Omnicom, Google Team Up on Display Ads – WSJ.com.

Google will work with Omnicom to build a global “trading desk” that allows the company to buy display ads more easily on Google’s ad exchange, an auction-like system that matches ad buyers and sellers to advertising space across large groups of websites.

I guess that’s the first big task for Invite Media.

About these ads