What is psychographic targeting? Here:
Now, as large companies begin to move away from demographics towards more in-depth insights based on “mental models” of the consumer rather than labels such as “connected consumers” or “baby boomers”, technology and the digital agencies are ready for a paradigm shift.
With this sort of stuff, you need huge scale on the data and ad inventory side for something like this to become even interesting to play with for marketers. That will probably be the gating factor. Amazon, which is used as an example in the article, obviously has the scale in audience, intent data and transaction data but these ideal case studies are few and far between.