eCPM: iOS Vs. Android, Through The Advertising Lens

Some interesting data points:

When comparing performance in specific countries, sometimes the differences between the two platforms become quite stark. Apple’s iOS clearly outperforms Android in the key market of the U.S., for example; whereas in the UK, the high eCPM cost for iOS seems to almost contradict the fact that iOS has a significantly lower CTR than Android in the country: 0.86 percent compared to Android’s 1.11 percent.

via Infographic: iOS Vs. Android, Through The Advertising Lens | mocoNews.

 

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