Here’s why GRPs will be good for online ads (MediaPost)
- Improve brand-friendliness of online ads.
- More comparability.
- Enables complementary Web and TV programs.
- Puts audience front & center.
- Doesn’t mean the Web will lose its unique metrics.
Very compelling argument.
[...] posted about GRP earlier so I feel obligated to post about this follow up: This is an exposure-based metric created when it [...]