Ad exchange problems- rich media, low quality

Some good ad exchange links from earlier this month:

The big problem with ad exchanges is an abundance of garbage ad inventory that nobody ever actually sees.  (DIGIDAY:DAILY – The Ad Exchange Quality Issue)

Adoption of real-time bidding through exchanges is creating challenges for rich media ad firms and advertisers.  (Ad Exchanges Present Hurdles for Rich Media Firms | ClickZ)

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