Two stories:
1. For the first time, Facebook may start showing ads in its mobile apps and HTML5 site (via Evidence Supports Facebook’s Plan To Monetize Mobile With Sponsored Story News Feed Ads | TechCrunch.)
2.Facebook is testing a new premium ad offering that allows pages to post a coupon to their fans and then use that post as an ad unit on the Facebook homepage. (via Inside Facebook: Facebook Testing New Coupon Posts and Ads)
