When balance is key to your turnaround plan, the big risk is potential mediocrity:
It all revolves around “balance” he said.
via New Yahoo CEO Scott Thompson’s Turnaround Plan.
The new CEO Thompson also believes that data will play a huge part in Yahoo’s turnaround:
Beyond “balance” Thompson is convinced that “data” will play a huge part in Yahoo’s turnaround.
He called data “Yahoo’s most undervalued asset” and said, “I believe data will be the key component for driving innovation at Yahoo. It will be the cornerstone for creating new products and services.”
Thompson said Yahoo can use data to give users “uniquely releveant experiences,” something “nobody’s done yet on the Web.”
On the ad products side, that means:
- Better and more targeting options
- Increased reporting (pushing the boundaries of their privacy policy)
- Additional engagement metrics
Data can’t be a lead product for a company like Yahoo (circa 2012) but it’s an awful nice way to provide product differentiation.
