Unloading Read It Later Links

On Google’s Success in Making Search Ads COGS, Not Expense (via Dave Morgan)

SkipIt Lets Web Video Watchers Skip Ad for 10 Cents – Peter Kafka – Media – AllThingsD.

Google Research: Buying Paid Search Makes Sense Even If You’re #1 In Organic Search

Forecast: 25 Percent Of Paid-Search Clicks Will Come From Mobile By December.

Stats: Mobile Click-Through Rates High, Mobile Conversion Rates Low

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