General Motors pulled the entirety of its $10 million ad budget from Facebook after the carmaker asked if it could run page takeover ads—the large, intrusive kind of ads you often see on media sites—and the social network said no, Ad Age reports.
via Here’s The Real Reason GM Pulled $10 Million In Ads From Facebook – Business Insider.
Here’s an example of the kind of exclusivity and differentiation they wanted:
NYTimes.com ran a Starbucks’ home page takeover that included an interstitial, a one-minute video statically placed like a billboard right under the newspaper’s masthead, and three small displays. About the only potential element left out of the mix was a branded re-skin/wallpaper, which appears to be one of the last pieces of home page real estate that most newspaper sites are keeping in their back pockets.
