eCPMs still remain 5x lower on mobile than desktop and the average revenue per user (ARPU) also remains far behind on mobile

As if you haven’t Meeker’s latest internet report yet:

Meeker believes that the current problems with mobile monetization are just a temporary issue. She believes that mobile monetization levels in the U.S. could surpass the desktop within 1-3 years. “Mobile monetization,” in her view, “has more going for it than early desktop monetization.”

via Mary Meeker: “Mobile Monetization Has More Going For It Than Early Desktop Monetization Had” | TechCrunch.

Check out the list below and it’s hard to say that the situation would be similar if Apple/iOS’ wasn’t a big part of the mobile ecosystem.  How the mobile platform war plays out will have huge implications on mobile monetization trends going forward.

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