In Ad Network Nightmare, Microsoft Making ‘Do Not Track’ Default for IE 10 | Threat Level | Wired.com

Microsoft announced Thursday that the next version of its browser, IE 10, will ship with the controversial “Do Not Track” feature turned on by default, a first among major browsers, creating a potential threat to online advertising giants.

via In Ad Network Nightmare, Microsoft Making ‘Do Not Track’ Default for IE 10 | Threat Level | Wired.com.

This is interesting on so many levels:

  • Internal politics at Microsoft since they own web advertising businesses
  • IE’s role in a changing landscape where their market share is in decline
  • Strategic implications on their biggest competition (Google)
  • Power shift to media is can track intent without cookies (search engines)
  • Whether this announcement at this juncture is good or bad for DNT

Ultimately, I’m curious whether this means Microsoft is no longer making decisions like a monopolist (or a firm with a lot of market power).

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One thought on “In Ad Network Nightmare, Microsoft Making ‘Do Not Track’ Default for IE 10 | Threat Level | Wired.com

  1. Pingback: SOURCE: Microsoft May Abandon The Ad Business Over IE10 Fiasco « ECPM BLOG

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