Yesterday, I wrote a little bit about mobile and the issue publishers are facing. One of the easier paths for these pubs is putting together a multi screen story and bundling everything together. Here’s some data they might turn into a selling slide:
The state of TV viewing perhaps illustrates consumer usage best of all: polling 1,611 people across 15,738 media interactions and nearly 8,000 hours of activity during Q2, the study found that users are watching TV on average for 43 minutes per day — the most of any screen — but 77% of that time we are simultaneously using another device like a smartphone or tablet.
via If Content Is King, Multiscreen Is The Queen, Says New Google Study | TechCrunch.
