If we are to see a reversion to the mean and use online as an analog, the percentage of free should be closer to 99% than 89%. That’s how I see this trending over the long run.
At Distimo we think more than 89% of all downloads are free and we expect the proportion of free downloads to even increase in the coming years due to the success of in-app purchases.
via Do Free Apps Really Account For 89% Of All Downloads? | Distimo.
