I don’t know if I’ve written about this already but SAI reports that Yahoo’s sales force is in limbo right now. This is no surprise when a.) Your company is a sales focused org undergoing a strategic pivot and b.) the online advertising is dealing with a crisis.
The question here is whether there is a viable least painful solution and whether that solution jibes with a strategy that makes sense in the long run. If not, then we’re looking at continual declines in Yahoo’s core display business.
We keep hearing from sources – both inside and around the company – that Yahoo sales people are “sitting on their hands” and “adrift.” They are waiting for marching orders.
via Yahoo Sales People Are Adrift, And Q3 And Q4 Might Be Really Ugly Because Of It – Business Insider.
