“On search versus display: Mayer says there is more upside in search”

On Yahoo’s earnings call today, Mayer’s first, she stated that she believes there is more upside in the search business.  The quote is not the clearest though:

On search versus display: Mayer says there is more upside in search. There is an opportunity to improve monetization. The content investment Yahoo has made provides a lot of opportunity in display. “I’m bullish on search and display, but because of audience targeting I’m particularly bullish on display.”

via LIVE: Marissa Mayer Posts Big Profit Growth During First Quarter At Yahoo – Business Insider.

 

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