Digg– when pressure from VC and board members put pressure to monetize the site; we lost the community over night.

This quote below from an ex Digg employee in response to Reddit’s decision not to monetize through ads reminded me of my post from yesterday.

Personally, I really appreciate the approach Reddit is taking. Clearly the higher-ups at Reddit and their parent company appreciate keeping the community happy first and monetizing the site second. Small, educated babysteps that are decided with input from the community is the way to go. Just look at the mistake that happened with Digg when pressure from VC and board members put pressure to monetize the site; we lost the community over night. (via yishan comments on Now is the Time… to Invest in Gold.)