Stats: About 10 percent of the display ads that consumers see online have been sold through programmatic bidding channels

Stats on programmatic buying:

According to data from Forrester Research, all ads traded on exchanges, as programmatic ads are, increased more than 17.5 percent to about 629 billion impressions (the number of times an ad appears) in 2012, from 535 billion in 2011. via Automated Bidding Systems Test Old Ways of Selling Ads – NYTimes.com.

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