Facebook View Through Conversion- Early Results

While this is just one campaign, it showed that 87% of conversions came from impressions, not clicks. SocialCode’s CEO Laura O’Shaughnessy tells me that without View Tags, “we were missing the largest segment of those acting” on the offer. via First Details On Facebook’s “View Tags” Cookie Ad Tracking That Shows Sales From Impressions | TechCrunch.

About these ads