‘The Biggest Problem In Mobile is User Retention- Examples: Socialcam, Viddy, Draw Something, Path

I’m not completely content with these examples because they feel cherry picked but the drop off is certainly stunning.

She cites four startups that managed to get a lot of initial traction, but quickly fell off:

  • Socialcam: In June, Socialcam had 83.6M monthly active users connected to Facebook. Today, it has 4.3M. This is a decrease of 95% in 5 months.
  • Viddy: In June, Viddy had 20.9M monthly active users connected to Facebook. Today, it has 660K. This a decrease of 97% in 5 months.
  • Draw Something: In April, Draw Something had 36.5M monthly active users connected to Facebook. Today, it has 9.1M. This is a decrease of 75% in 7 months.
  • Path: In December, Path had 250K monthly active users connected to Facebook. Almost one year later, they have about 780K monthly active users. While the 2.0 version of their app led to much initial growth, that growth has not been sustainable.

‘The Biggest Problem In Mobile,’ According To Startup Experts – Business Insider.

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