Obama’s tech platform used for fundraising

A super interesting article on the technology behind Obama’s fundraising platform.  Quick summary:

Metrics:

    • 6 months life span, $250 millions donated, + 80M pageviews, 240 a/b tests, 60% faster than the first version, +1000 deploys.

Description of technology:

    • Static html pages generated by Jekyll served by a CDN, LESS for CSS preprocessor, conversion optimization with Optimizely, redundant payment processor.

Interesting findings:

  • Platform had to be as fast as possible to get the best conversions rates. Stability was crucial as with spikes it could receive up to $3M an jour.

On optimizing and testing:

  • A/B testing and increasing speed the conversion rate increased by 49%.

Meet the Obama campaign’s $250 million fundraising platform.

About these ads