Online Retailers Engage In High Frequency Price Wars

Another piece from NY Times on online retailers changing prices and occasionally engaging in high frequency price changing wars:

Sometimes a retailer cuts prices to tempt a competitor into offering a money-losing price and depleting its inventory. “They’ll wait until their competitor has sold out, and jump back into the game when the prices rise a little bit,” said Ms. Schulz of Dynamite Data.

via Online Retailers Rush to Adjust Prices in Real Time – NYTimes.com.

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