ShoeDazzle update– short term financial fix in place

Tech turnaround stories are very rare. I like to cheer for these to succeed because I’m partly sick of everyone using Apple as their turnaround example.  These things are hard to do but it sounds like Brian Lee knew what he had to do, even at the cost of user experience:

It’s had a “Crazy Eddie’s used car lot” feel at times. But while apparently juicing revenues…

So Lee has undone the financial damage. But can he fix the customer experience? Clearly, he will need a better plan than a crazy quilt of endless, varied promotions.

via Whoa: Struggling ShoeDazzle is now cash flow positive. Brian Lee may actually pull this off.

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