Will this decrease mobile clicks by 100x or greater? “Combating accidental clicks in mobile ads”

By expanding confirmed clicks to in-app image ad banners, we’re now making this improved user experience consistent across the vast majority of the ads that we serve in mobile apps. In our initial tests, we found that confirmed clicks notably improve mobile conversion rates, with a slight decrease in clickthrough rate as accidental clicks are avoided.

via Combating accidental clicks in mobile ads – Google Mobile Ads Blog.

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