Yahoo’s De Castro Rolls Out Reorg of Ad Sales Unit – Kara Swisher – Media – AllThingsD.
The Googleification of Yahoo continues. Can this approach work on a company with a different DNA? Sales reorgs, or any reorg for that matter, is like surgery– you’re cutting into yourself and injuring yourself in the short run in hopes that you get better in the long run. This opens up questions about how much leash this management team has from the board. However, if you recall, Max Levchin just joined so the board so it should be more friendly to this management team that any other would have been in recent history.
