Amateur Hour: Finish Line loses $3 million in sales with its new web site

Amateur hour at Finish Line:

Switching to new e-commerce site technology Nov. 19 backfired for Finish Line Inc. and cost the multichannel retailer of shoes and apparel $3 million in sales in the third quarter, Glenn S. Lyon, chairman and CEO, said during an earnings conference call Friday.

via Top 500 – Finish Line loses $3 million in sales with its new web site – Internet Retailer.

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