Twitter is finally gearing up to launch its advertising API some time in Q1.

Twitter is finally gearing up to launch its advertising API some time in Q1. Aimed at large advertisers and their agencies, it will give them the ability to launch scaled-up campaigns across the social network, and it also opens the door to more sophisticated targeting and analytics tools in the process.

According to several sources, the company has started briefing social media marketing agencies, which help brands and big advertisers plan and buy ads on social networks like Twitter, with conversations taking place just before the holidays.

via Twitter Is Finally Preparing To Release Its Advertising API In Q1, Say Sources | TechCrunch.

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