Dreaded Auto-Play Video Ads Could Be Coming To Facebook, VP Confirms | TechCrunch

It’s the old “balancing user experience and monetization” line:

Could Facebook run auto-play video ads without overly distracting users from their friends’ content?”

Fischer admirably gave a straight answer (which I’ve verified with Facebook) when he easily could have dodged. “I believe there are ways we could do it. There are ways that could be destructive and distracting to the user experience. But there are ways that could potentially balance user experience with advertiser experience. We haven’t put a product out yet because we haven’t had one we’re comfortable with. But if we could, then we would do it.”

via Dreaded Auto-Play Video Ads Could Be Coming To Facebook, VP Confirms | TechCrunch.

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