Wasn’t there an article three months ago on adexchanger with the same title but featuring Gokul Rajaram?
David Fischer, Facebook’s vice president of business and marketing partnerships, has helped Facebook built its profit engine. via Meet the man behind Facebook’s ad revenue – Fortune Tech.
Nothing terribly interesting here but a highly relevant piece. There’s the same old stuff about how they’re playing the long game and how they want to create monetization products that aren’t zero sum between their ad clients and user base. There’s also a lot of discussion about mobile, user experience, privacy, targeting, etc.
