“We’ll be ending support for our DART for Publishers legacy ad serving platform”

This year our team is shifting all of our effort and investment to DFP to deliver even greater innovations for our partners. With this in mind, we’ll be ending support for our DART for Publishers legacy ad serving platform on September 1, 2013.

via DoubleClick Publisher Blog: Building for the Future: an update on DFP and the end of DART.

I know nobody is asking this question and it may not even be relevant but I wonder how Dart Enterprise users are reacting.

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