It’s even harder to fight this battle between user experience and monetization when it’s starting as a zero sum fight from right off the bat.
Mr. Cathcart acknowledges that maintaining the balance on news feed between ads and user-generated content is an ongoing challenge.
via Facebook on its Clutter Conundrum – Digits – WSJ.
And the way Facebook uses data to back up this tradeoff is the same way that most pubs use it. These are vanity metrics because the (engagement) data presented does not truly capture the impact of ads.
According to Mr. Cathcart, the study showed a 2% drop in engagement for the group that saw the normal flow of ads versus the group that saw no ads. Any drop in engagement should upset Facebook, given its loftier mission of connecting the world on its platform. But all things considered, Mr. Cathcart said, it really wasn’t so bad.
I enjoy what you guys are usually up too. This kind of clever work and coverage!
Keep up the awesome works guys I’ve included you guys to blogroll.
Asking questions are actually fastidious thing if you
are not understanding something entirely, except this article presents good understanding yet.
Hello, everything is going nicely here and ofcourse every one
is sharing data, that’s truly excellent, keep up writing.
That is a very good tip particularly to those new to the blogosphere.
Simple but very accurate info… Appreciate your sharing this one.
A must read article!