I wrote this ten days ago:
No, wrong. The point of these offline data partnerships that Facebook is doing is that that consumers don’t need to engage with these ads. All they need to show is a lift via a control/exposed study. Obviously, if they don’t show any impact from ad exposure in news streams, that’s not good. The ability to do this is what makes the Datalogix partnership so big.
Slate just published on this today. I hope we don’t have an attribution issue here:
Even if you never click on Facebook ads, they are making you buy things.