Very cool visuals:
Tracking helps the digital marketplace work better. It just needs to be fully transparent so you can manage it effectively.
Marketing technology companies have proven that they can drive better results for buyers and sellers online. Those companies need to collect data to make their technologies work. You just need to see all of that tracking, and how it got on your site, in order to manage it effectively.
The Evidon TrackerMap, part of Evidon Encompass, reveals:
all of the tracking across a website
how it got there via the “redirect chain”
each entity’s impact on site performance
When you know, you can maintain control of your data, keep your pages loading quickly, and protect your customers’ privacy in the process.