Drawbridge now allows mobile marketers to track anonymous users across devices | PandoDaily

I’ve written about this firm in the past– they are trying to solve the multiscreen tracking issue that every site without a logged in experience will struggle with.

All data coming into the Drawbridge system from ad networks is anonymized, and as a result the system has only been able to offer 60 to 70 percent accuracy, on average. Cross-device tracing purportedly offers dramatically more accurate results.

via Drawbridge now allows mobile marketers to track anonymous users across devices | PandoDaily.

About these ads