In adtech, most conversations are really just about a handful of issues that we’ve been dealing with over the last decade and more. Ad tech cos have a lot of headcount. Always have and probably will into the the near future. I’ll make sure to make a really big deal when I post news on the day this changes.
Technology instead of humans — That’s the model ad tech companies have touted over the years, especially to their investors.
But it’s not that simple in practice. As nice as self-service platforms and automation sound, the fact is vendors still require hefty service layers if they want to sell into agencies. Advertisers fully expect their vendors to take care of any heavy lifting when it comes to executing and optimizing campaigns, especially around display.