The only thing I’ve been flogging on this blog is the prediction I made that 2013 will be the year of multiscreen. There’s been lots of people getting religion on this. Here’s the latest from Antonio Garcia, who created FBX at Facebook:
Since you’re logged into Twitter on a desktop browser and on a mobile device, the browser cookie from your computer and the device ID from your device are joined. Twitter will join those two in a data-safe way on their back-end that allows the data to flow across user experiences, without losing control of the underlying identity. Doing that, they have within reach that heretofore unattainable Holy Grail of marketers: a permanent, stable, and immutable key that identifies everybody online, on every device, all the time.