Dstillery Is Picasso In The Dark Art Of Digital Advertising | Fast Company | Business + Innovation

Media6Degees pioneered a rich data science approach to predicting brand affinity. Today they’re rebranding as Dstillery. Here’s a peek at what’s behind the name change and how the company knows more about what you want to buy than you could ever imagine.

via Dstillery Is Picasso In The Dark Art Of Digital Advertising | Fast Company | Business + Innovation.

On rebranding:

More than a new coat of paint, the company has fully integrated technology from mobile media-buying and -targeting company EveryScreen Media, which it acquired in mid-July. EveryScreen effectively turbocharges the mobile arm of Dstillery’s technology, which is so intuitive about what you might buy, it’s difficult to explain.

On them solving the multiscreen problem:

Dstillery is now able to use the person’s IP address. Then with what Phillips cryptically calls “some advanced data science,” Dstillery can associate devices across that IP address. “We can associate a laptop with a smartphone.

 

 

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