Demandware (ecommerce marketing). Raised $88 million in an initial public offering in March last year. Share price has since increased from $16 to $47.
Hubspot (inbound marketing). Last November raised a $35 million “mezzanine” round in preparation for an IPO.
Visible Measures (video advertising analytics). Has raised more than $65 million and last month the CEO claimed the company is “close to Hubspot” in revenue, which would put it somewhere in the region of $50 million a year.
Brand Networks (social marketing). After seven years of bootstrapping, in June Brand Networks finally took its first round of funding: a $68 million cash injection from private equity firm AEA Investors. CEO Jamie Tedford says the money will be used for global expansion and acquisitions.
Nanigans (return-on-investment-based ad platform). Earlier this year raised a $5.8 million Series A round and scooped up Facebook exec Antonio Garcia-Martinez.
Quattro Wireless (mobile advertising). Acquired by Apple in 2010 for a reported $275 million. Its technology become iAds.
Adelphic (mobile ad targeting). Founded by a Quattro alum, in December the startup announced it had raised $10 million in a Series A round from Google Ventures and Matrix Partners.
SessionM (mobile ad platform). Another Quattro spinoff, the startup last year raised $20 million in a Series B round led by Charles River Ventures.
BzzAgent (word-of-mouth marketing). A social marketing pioneer in Boston, in 2011 BzzAgent was acquired by Dunhumby, a retail giant owned by UK supermarket chain Tesco, for $60 million.
Bluefin Labs (social TV analytics). Acquired by Twitter for close to $100 million.
Localytics (app analytics). The Techstars grad last year raised $5.5 million Series B in a round led by Polaris Venture Partners.
Acquia (content management). Not strictly for marketing, but the software enables it. Last year, the company closed a $30 million funding round as it ramps up to an IPO.
DataXu (real-time media buying). Named fastest-growing advertising and marketing company, and the fastest-growing company overall, in the Inc 500. DataXu has raised a total of $45.8 million to date, including a $27 million Series C round in February.
Constant Contact (email marketing). A mainstay of Boston’s ad:tech landscape, it went public in 2007.
Promoboxxx (retail marketing for independent retailers). A young startup that has raised $2.5 million and has recently signed up customers ranging from Citizen to Chevrolet.
EverTrue (marketing to university alumni). A Techstars grad that in March raised $5.25 million from Bain Capital.
Crimson Hexagon (social media analytics). Picked up $5 million in a Series B round back in 2011.
Communispace (community engagement). Acquired by Omnicom’s Diversified Agency Services for an undisclosed sum in 2011.